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Small business owners know their craft. What they struggle with is everything else — the website, the marketing, the logistics of actually running a business. GoDaddy Airo was built for that gap. An AI solution that finds a domain, builds a website, and handles marketing so owners can focus on what they're good at. This was the singular insight that drove the campaign strategy, and ultimately the creative concept: Act Like You Know.

We launched a real business with Walton Goggins and let it run before GoDaddy ever took credit. By the time we revealed that GoDaddy Airo was behind it, the business had already landed in Rolling Stone and on TikTok. 

The Super Bowl spot — aired February 9, 2025 — was the reveal. GoDaddy, Airo, Goggins, all of it. The launchpad for a year-long campaign. By game day, 2.8 billion earned impressions. Nearly 14 billion by the end.

The campaign went on to win the 2025 Cannes Lions Creative B2B Grand Prix. 417 entries. One Grand Prix. The jury called it bold, entertaining, and brilliantly effective. GoDaddy's first-ever Cannes entry. First win.